How to Select the Best Domain for Your Business

Buying a domain name is one of the most important steps you will take in building your business. People expect the companies they do business with to have websites filled with useful information, hours of operation, and contact information. Without a website that has all of these features, you could be losing out on thousands of dollars each year. Choosing a domain name is the first task you need to complete before setting up the rest of your site. If you need help with any of these steps, our Minneapolis Web hosting company can help you.

Business Name vs. Product Name

When deciding which domain name to buy, you’ll want to think about whether you want to use your business name or use a product name instead. Which one you choose will depend on several factors. If you have a well-known business that a lot of people recognize by name, it makes sense to use your business name as your domain name. If you make several well-known products, however, it might be beneficial to purchase one domain name for each product. Most people do not recognize the company name APG, but they do recognize the name of one of APG’s most popular products: the Snuggie. This is one of the times it would make sense to incorporate your product name into your domain name.

If your business name is difficult to spell, it’s a good idea to pick a domain name that is easier for people to remember. When you use your domain name in radio or TV advertisements, you want people to be able to remember it without writing it down. Otherwise, you risk losing business to companies with more memorable website addresses. If you are not sure which domain name is right for you, our Minnesota domain registration experts can help you pick the best option.

Keyword-Rich Domains

Another consideration is whether you should buy a domain name with one of your keywords in it. Keywords are the phrases people use to find information online. If your domain name contains your target keyword, you may be able to generate more traffic for your site without spending a lot of extra money on marketing. A company that sells promotional products might use keywords like “cheap promotional products” or “quality promotional products.” One of the major benefits of using a keyword-based domain is that people know exactly what your business about as soon as they see your URL. They might not know that sells promotional products, but they will know that has something to do with promotional items. Anything you can do to help people understand your business will help you attract more customers and make more money. If you need help picking the right keywords, representatives from our Minneapolis Web hosting company can help you pick keywords that will help you drive traffic to your new site.

Avoiding Domain Conflicts

When choosing a domain name, you also need to be aware of possible conflicts. Buying a domain name that contains a trademarked phrase can hurt your business. If the trademark owner finds out that you are using the trademark in a domain name, you may receive a cease and desist letter or even find yourself on the receiving end of a lawsuit. It is important to purchase domain names that do not violate copyright and trademark laws. Our Minneapolis Web hosting professionals can help you choose the right name for your business.

Domain Setup

Once you purchase your domain, you need to set it up properly so that people can access your website. We offer Minneapolis Web hosting services, so our representatives can set up your website quickly and efficiently. Instead of struggling to understand the technical aspects of having a website, you can leave all the technical issues up to our experienced staff of website hosting professionals. In addition to setting up your domain, we can also install WordPress and other content management systems, making it easy for you to add new content at your convenience. If you are ready to launch a successful website, we can help you with everything from domain selection to blog management. Contact us now to find out how easy it is to maintain your own professional website.

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